The exclusive, identical towers of Old Principal have served as overseers of the Washington & Jefferson College or university campus given that they have been erected in 1875. They also symbolize everyday living, liberty and the pursuit of a bachelor’s degree at the venerable private liberal arts university.
Graphically, though, that image has modified. The college brand has been upgraded, showcasing the towers – in black and white, on a pink qualifications, all on a triangular-formed shield. The bottom of the triangle characteristics the year of W&J’s founding, 1781, with the college name, in higher situation letters, sitting down down below.
This logo, launched a week and a 50 percent in the past, replaces a single that had been utilized for about two decades. That trademark lacks the founding day, but is even now favored by some alumni and other people in the W&J group. The new one also is a noticeable image of a mini-metamorphosis that is transpiring on campus.
Washington & Jefferson is experiencing a rebranding that, in addition to the brand, features an up to date web site and the implementation of two facilities of finding out that will emphasize leadership and occupation preparation.
“The new look is a sign that it’s a new working day at W&J, that we are launching new initiatives that had been in the performs,” claimed Dr. John Knapp, the school president. “We thought this would be a excellent time to freshen up the search at the college or university.”
There will be a further new seem: college students on campus.
Sixteen months back, the pandemic pressured a higher education that had by no means taught on line courses to do so full time. College students and school will be back beginning Aug. 31.
“We’re necessitating all learners and college to be vaccinated, so we can resume carrying out what we do very best,” the president mentioned.
Knapp, who was sworn in as W&J’s 13th president in Oct 2017, stated the school started the rebranding system at about that time.
“We commissioned a major market analyze to see what would be of the most price for learners, to discipline check techniques to leverage our strengths, to make what we are offering is what families want a lot more right now,” he said.
Distinguished among the most recent choices will be the Center for Ethical Leadership and the Center for Skilled and Profession Pathways, which will start in the impending university 12 months. The Moral Leadership heart will attempt to establish the means of learners to guide with integrity, while the Skilled and Job Pathways centre is built to empower students to formulate a four-year approach for results in faculty then, in their experienced lives.
“We want to give college students a prospect to tackle the world,” stated Kelly Kimberland, vice president of communications and internet marketing at W&J, an alumna of the school and an Eighty 4 resident.
“We make a guarantee to college students,” she claimed. “When you arrive to W&J, your future is established listed here, your profession is started right here, your neighborhood is founded listed here, your management is founded listed here and your success is founded right here.”
Knapp reported the emphasis of each centers is “professional enhancement – not only to allow college students to be do the job prepared, but skillfully ready. We want our graduates to be geared up and to have leading graduate educational facilities hunting at us.”
He explained these programs begin with “students exploring their items and aptitudes and launching a class of study with all those items, so they know their whole opportunity. You get to fully grasp oneself and your strengths as you get the job done carefully with advisers to put together for the earth following college.”
Citing reports, Knapp stated “employers are on the lookout past just the school main. They are looking at other attributes, this sort of as activities. A liberal arts college with assortment gives students what they’re seeking for.”